Gitman's proven learning goal system-a hallmark feature of Principles of Managerial Finance-weaves pedagogy into concepts and practice, providing readers with a roadmap to guide them through the text and supplementary tools.

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Learn how to create value and gain loyal customers.

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

The Definitive Guide to the New State-of-the-Art in Marketing Metrics.Marketing Metrics, Second Edition, is the definitive guide to today's most valuable marketing metrics.

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices
Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more.

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook's Newest Features & Best Practices

Used by more than a million students, Looking Out, Looking In (13th Edition) continues its outstanding tradition of combining current information with a fun, reader-friendly voice that links course topics to your everyday life. You'll discover the reasons to improve your interpersonal skills and sharpen your critical understanding of the communication process through diverse and compelling examples that illustrate how communication skills can affect both the world around us and our own lives. Improve your relationships and your future career success with this engaging text that teaches interpersonal concepts through popular music, art, movies, and television.

Environmental Science will inspire and equip you to make a difference for the world. Featuring sustainability as their central theme, authors Tyler Miller and Scott Spoolman emphasize natural capital, natural capital degradation, solutions, trade-offs, and the importance of individuals. As a result, you will learn how nature works, how you interact with it, and how people have sustained--and can continue to sustain--our relationship with the earth by applying nature's lessons to economies and individual lifestyles.

The thirteenth edition of the bestselling Becoming a Master Student continues to lead the way in meeting the changing needs of today's first-year students. Through interactive journaling, a motivational writing style, and hands-on activities that students can apply right away, this text helps students succeed in college and in life.

The TOEFL (Test of English as a Foreign Language) is an internet-based test, or iBT, and this updated edition of Barron's TOEFL manual simulates the test's internet-based format. The manual presents seven full-length model TOEFL iBT tests with explanations or examples for all questions, including sample essays and speaking responses.